Packaging & Merchandising Design - Task 3: Innovative Packaging Project

 - 1 Nov. 2024

1/11/24 - 25/11/24 / Week 6 - Week 10

Qian Guoyi / 0369462

Packaging & Merchandising Design / Bachelor of Creative Media Design (Honours) 

Task 3: Innovative Packaging Project

LECTURE

Week 6

Project Introduction: Collagen Drink Packaging Design

In this project, we worked with the team from the School of Biotechnology to design the outer packaging for a collagen drink. Our design team consisted of three members. We paired up with the team from the School of Biology and after many communications and negotiations, we gained a deep understanding of the product's background and market demand. Through these discussions, we identified the key elements of packaging design and designed a packaging solution for the drink that was both in line with the product positioning and environmentally friendly and modern.

Design process

Market research: We conducted a market research on berry collagen drinks, analyzed the current packaging trends and consumer preferences in the market, and ensured that our design was both in line with the trend and unique. We found some packaging available on the market for reference.

Material selection: According to environmental protection requirements, we selected recyclable environmentally friendly materials to ensure that the packaging is not only beautiful but also in line with the concept of sustainable development.

Concept design and feedback: After the other team watched the reference visual map, we selected 2 types of beverage packaging. Based on the selected packaging, we made a preliminary design sketch display. After discussing with the team of the School of Biotechnology, we further optimized the design to make it more in line with the functional requirements and brand image of the product.

SBS students came up with the brand name "Procoloco" for GlowBerry Collagen Kefir.

My classmates and I picked the font and color scheme.

Fig 1.1 Initial color scheme

We placed a visual reference of what we were looking for in miro:

<iframe src="https://drive.google.com/file/d/121B3VFpwrbLZQTkf22p3WyiGULTdgbE5/preview" width="640" height="480" allow="autoplay"></iframe>

After looking for visual references, I tried to make a preliminary sketch to record my ideas for the packaging. Several key stages and improvements in the process of designing the bottle sticker.

Phase 1 Design Draft

At the beginning, we used a double-sided sticker design, which was pasted on the front and back of the bottle. This design has a certain sense of visual segmentation. Later we found that the font was not prominent enough and blended too much with the bottle background, affecting the readability of the information.

Fig 1.3 design process in ai

Fig 1.4 Draft 1, jpg

Fig 1.5 Draft 2, jpg

Fig 1.6 Draft 3, jpg

Fig 1.7 Draft 4, jpg

Fig 1.8  Draft 5, jpg

Phase 2

Then, we switched to a one-sided sticker design, wrapping the bottle with a whole sticker. We made some adjustments to enhance the visual effect.

• Change the font to make it more integrated.
• Place the ingredient list on both sides of the main body and increase the font size to make the content clearer.
• Added pictures of real fruits to the ingredient list on the right to enhance the realism and appeal of the packaging.

 Final optimization

Based on this, we further refined the design:

• Separate the text and fruit patterns to make the overall layout neater and more orderly.
•  In order to show the internal structure of the fruit, I hand-painted the cut strawberry and cranberry patterns to increase the beauty of details.
• Adjust the layout and move the theme display to the right, which is more in line with visual logic.

Fig 1.10 Final design sticker plan

Fig 1.11 The final 3D model is a solid picture, front jpg

Fig 1.12 The final 3D model is a solid picture, side jpg

Fig 1.10 Final design sticker plan

Fig 1.11 The final 3D model is a solid picture, front jpg

Fig 1.12 The final 3D model is a solid picture, side jpg

Fig 1.10 Final design sticker plan

Fig 1.11 The final 3D model is a solid picture, front jpg

Fig 1.12 The final 3D model is a solid picture, side jpg

Final Submission

FEEDBACK

Week 6:

- Concept the design with team members

- Understand the basic form of the brand before starting

- Contact other SBS teams to start the collagen drink packaging design project

Week 7:

- The drawn strawberry looks good, but the overall design has no focus

- Need to add some dark colors to highlight the whole design.

- You can try using images and vectors (Freepik) instead of drawing.

Week 8:

Independent learning week

Week 9:

- We need to discuss the color scheme of the design further

- We can try different directions of the design stickers for the drink design, horizontal or vertical.

- Need to change the composition content placement and graphic elements

- Create some derivative products.

Week 10:

- The final layout packaging design and mockup can be determined.

- Two-fold title, one dark and one light would be better. (We got some demo pictures)

- A layout that looks like a poster might be better, but another design will be used.

- Present the final product to SBS students next week

- Finish the stickers and product design