Packaging and Merchandising Design - Final Project:Merchandise and Promotional Strategy

22/12/2024

2/12/2024-25/12/2024 (Week11-Week13)

QIAN GUOYI / 0369462 / Bachelor of Design (Honors) in Creative Media

Brand Corporate Identity / Taylors University

Final Project:Merchandise and Promotional Strategy

INSTRUCTIONS

Final Project:Merchandise and Promotional Strategy

This project is a continuation of Project 2 and needs to be a derivative. The product design must reflect the brand and packaging design in Project 2. We need to make 8 products, including a display stand.

Our merchandise ideas are: canvas bags, packing bags, standees, poster boards, paper cup holders, T-shirts, tradestand, exhibition area (we also wanted to make stickers, but Ms. Vitlyaa forbade that)

We chose these products because they are closely related to our drinks:

1. Paper bags, which can be used as bags to package drinks.

2. Stands and poster boards, which can be used as media to promote brands.

3. Tradestand, used to display products.

4. Coasters, used to hold drinks.

5. T-shirts and canvas bags, as product peripherals.

Finalized beverage packaging design：

Fig1.1

These items also fit in with the idea of ​​sustainability, here are some visual references.

Fig1.2 Visual reference

Below is the product design we designed.

Fig2.1 Cup holders

Fig2.2 Signboard

Fig2.3 Mini Store Booth

Fig2.4 Packing paper bags

Fig2.5 Canvas bag

Fig2.6 T-shirt

Fig2.8 Exhibits Area

Final product display in the exhibition area.

Fig2.9 Final product display in the exhibition area.

PDF of the final product design：

Final PPT：

FEEDBACK

Week 11

Ms. Vitlyaa told us what kind of product design we needed to make, and we confirmed the final beverage packaging design.

Week12:

Ms. Vitlyaa looked at our product design and she did not recommend us to make stickers and pins because she thought they had nothing to do with our drinks. She suggested we make paper bags and cup holders, and we also needed to put these products in an exhibition area for display.

Week13:

REFLECTION

Experience

The project highlighted the importance of brand consistency and audience positioning, requiring a balance between creativity and functionality within time constraints to ensure that the design retained the original essence while effectively appealing to a wider audience.

Observations

Brand consistency: Unified design elements and style enhance brand recognition.

Audience engagement: The design caters to the preferences of a young audience, resonating with practicality and modernity.

Creative challenges: Adapting the design to different product formats and media requires flexibility and repeated experimentation.

Digital integration: Social media promotion highlights the importance of digital marketing.

Findings

1. Packaging design is at the core of brand extension, reinforcing the brand image through products and promotional materials.

2. The adaptability of the design allows the brand visual language to be seamlessly translated into multiple media.

3. Audience-centric and practical design resonates better with the target group.

4. Balancing traditional and digital marketing can enhance brand influence.

5. Iteration and feedback are important parts of optimizing design.

In summary, this project not only deepened our understanding of brand extension, but also emphasized the importance of flexibility in design, audience-centric strategies, and the integration of digital and physical.