Digital and Social Media Communication-Final Compilation
Digital and Social Media Communication 22.9.2025 - 19.12.2025 (Week 1 - Week 13) Qian Guoyi | 0369462 Bachelor of Design (Honours) in Creative Media Final Compilation INSTRUCTIONS LECTURES This course was a group-based, practice-oriented module. Throughout the semester, we worked with Pin Ying Dessert as our chosen brand and developed a six-week social media campaign plan . For Task 1 (Week 1–Week 4) , our main objective was to create a clear and practical social media content strategy, which was finally presented in the form of a PPT. Week 1: Understanding Social Media Structure and Regional Differences In the first week, I learned that social media strategies cannot be universally applied across all regions. Trends, user behaviors, and interaction styles vary significantly depending on geographical and cultural contexts. Therefore, regional differences must be considered whe...