Qian Guoyi(0369462)

Brand Corporate Identity - Final Compilation & Reflection 21.4.2025 - 25.72025 (Week 1 - Week 14) Qian Guoyi | 0353422  Bachelor of Design (Honours) in Creative Media Task1-Task2-Task3-Task4 Table of contents： 1.Lecture 2.Instructions 3.Process 4.Feedback 5.Reflections LECTURES Lecture 1 Branding as a Societal and Business Pillar: Branding transcends mere aesthetics; it embodies the ethos and values of organizations, affecting how society perceives and interacts with businesses and institutions. Graphic designers wield significant influence as creators of these visual identities, making branding a powerful and impactful discipline within graphic design. This insight positions branding not just as creative work but as a strategic societal and economic function. Symbols vs. Logos – Understanding Terminology and Function: The lecture clarifies the common confusion between “logos” and “symbols,” explaining that a symbol is a mark or sign representing ideas or relationships, wh...

Advanced Interactive Design 25.4.2024 - 16.5.2025 (Week 1 - Week 4) Qian Guoyi | 0353422  Bachelor of Design (Honours) in Creative Media Task1:Thematic Interactive Website Proposa INSTRUCTIONS 1. Thematic Interactive Website Ideas Requirement : A thematic interactive website focuses on a specific theme and includes interactive elements like animations, videos, clickable graphics, or games to engage users. These sites are often used for education, culture, promotions, or product launches. For example, a museum website may offer virtual tours or games, while a movie website might simulate the film’s universe. The main goal is to keep users involved through interactive experiences. Students are required to create a thematic interactive website proposal with the topic of their choice that can be based on: 1.     A specific product of a particular brand launch/special (i.e.: Nike brand new shoe), Beauty product launch (i.e.: Sephora compact powder, 2.     Movie promo...