Qian Guoyi(0369462)

Creative Brand Strategy 31/10/2025 - 19/10/2025 (Week 06 - Week 13) Qian Guoyi | 0369462 Bachelor of Design (Honours) in Creative Media Creative Brand Strategy / Task 3: Campaign Branding INSTRUCTIONS PROCESS Description You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application. Based on Task 2A: Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touch points (website, social media, and introduction video are compulsory). Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design applications will engage with the target audience (consider cu...

Creative Brand Strategy 26/09/2025 - 31/10/2025 (Week 01 - Week 06) Qian Guoyi | 0369462 Bachelor of Design (Honours) in Creative Media Creative Brand Strategy / Task 2: Ideation & Design direction INSTRUCTIONS LECTURES Week 5 | Event Plan What is an Event Plan? An event plan is a  comprehensive guide  for running an event. It brings together all important information and processes so organizers clearly know:  what to do, who is responsible, when to do it, and how to execute it. Core Components of an Event Plan A good event plan keeps all key elements in one place to ensure smooth execution. It usually includes: Event goals and objectives Team roles and responsibilities Volunteer arrangements and training Budget planning Date and time of the event Master plan for execution Event location Event branding and visuals Event itinerary Partnership and sponsorship opportunities Promotion, marketing, and publicity plan Day-of processes Vendor and supplier information W...

Creative Brand Strategy 26/9/2025 - 22/10/2025 (Week 1 - Week 4) Qian Guoyi | 0369462 Bachelor of Design (Honours) in Creative Media Creative Brand Strategy / Task 1: Case Study & Campaign Proposal INSTRUCTIONS LECTURES Week 2 | The Brand-Building Process What is the brand-building process? Brand building is a strategic process that shapes how people perceive and remember a brand. It includes brand experience, creative strategy, and campaign visual identity. What is Brand Experience? Brand experience refers to the overall responses people have when interacting with a brand, including emotions, senses, thoughts, and actions. It represents the lasting impression a brand leaves and how it shapes consumer feelings and behaviour. Why is brand experience important? Brand experience shapes brand perception, and perception determines purchasing decisions. A poor experience can easily drive customers to competitors. What makes a good brand experience? A strong brand expe...

Digital and Social Media Communication 22.9.2025 - 19.12.2025 (Week 1 - Week 13) Qian Guoyi | 0369462 Bachelor of Design (Honours) in Creative Media Final Compilation INSTRUCTIONS LECTURES This course was a group-based, practice-oriented module. Throughout the semester, we worked with  Pin Ying Dessert  as our chosen brand and developed a  six-week social media campaign plan . For  Task 1 (Week 1–Week 4) , our main objective was to create a clear and practical social media content strategy, which was finally presented in the form of a PPT. Week 1: Understanding Social Media Structure and Regional Differences In the first week, I learned that social media strategies cannot be universally applied across all regions. Trends, user behaviors, and interaction styles vary significantly depending on geographical and cultural contexts. Therefore,  regional differences must be considered whe...